Set against the backdrop of a fantasy world, "Shen Mo" breaks new ground by introducing a multitude of innovative features and novel gaming concepts. The game features exciting elements such as "Rule of Time," "Rule of Space," "Magic" and "Divinity." It adopts a system of annalistic history which enabled Players themselves to alter the fate of the virtual world through their individual actions in the game. The game was first launched in China in October 2010.